The power of the ‘before and after’ makeover is amazing: The startling differences, the strong contrasts. Seeing the transformation happen before your eyes can be wonderful.
Just wait until you see what happens to your website when you give your copy a makeover. Here’s an example for you.
Before – Bloated text, poor search engine results, and hard to read. On the web, this is destined for failure.
“JOE BLOGGS HOMES
A COMPANY COMMITTED TO QUALITY – THE QUALITY OF CONSTRUCTION, THE QUALITY IN THE ENVIRONMENT, AND THE QUALITY OF SERVICE PROVIDED TO ITS CUSTOMERS. JOE BLOGGS HOMES HAS DEVELOPED A PARTICULAR EXPERTISE IN PROVIDING GOOD QUALITY, ATTRACTIVE AND AFFORDABLE HOMES IN SURREY, PARTICULARLY IN THE WOKING AREA. ATTENTION TO DETAIL IS AT THE HEART OF THE PHILOSOPHY OF JOE BLOGGS HOMES. WHETHER IT IS A 2 BEDROOM APARTMENT OR A 4 BEDROOM SEMI DETACHED HOME, THE COMPANY TAKES PRIDE IN THE CAREFUL DESIGN AND CONSTRUCTION OF ALL ITS HOMES. WHATEVER THE SIZE AND VALUE – LUXURIOUS IN STYLE: AFFORDABLE IN PRICE!”
After – Easy to skim, strong focus on the reader, and a focus on keyword rich text. This is much more like the copy your readers want to read.
Find Your New Home in Surrey
Are you looking for a new 2 bedroom apartment? Or a new semi detached 4 bedroom home for your family?
There are 3 key factors when buying a new home.
- Quality construction. Your new home will be in safe hands. We have 20 years experience and have an A1 (the best) rating with the National House Building Council.
- Quality Environment. You and your home will be safe, settled nicely into the surrounding community we’ve built.
- Quality Service. You can relax. Spend your time enjoying your new home. We work with local suppliers, local tradesmen and the local council to ensure you are looked after.
See How Easily You Can Own A New Joe Bloggs’ Home
If you want a well designed, carefully built home in Woking, and you want excellent value, we’d love to hear from you. Take a look round our current developments and see what our customers think of their homes in our existing developments.
Does Your Copy Need A Professional’s Touch?
Looking back at the example, it’s hard to believe they both have the same message. Not that anyone would actually read the ‘before’.
Remember, professional copy can:
- Make more of your website visitors subscribe to your newsletter.
- Convert more of your visitors into profitable customers.
- Turn your customers into ‘fans’ who’ll tell their friends and colleagues about you.
Here’s A Quick Way To Get The Copy Your Website Needs
Creating powerful copy takes time. More than most appreciate. Professional copywriters can spend hours crafting the perfect headline, or researching the best call to action for a particular type of customer.
Would you rather spend that time working with your customers?
Please give us a call now to talk about how we can makeover your website’s copy. Phone 0845 625 5075
This article has been written by Gary Elliot – one of the copy writers for Budget Websites
