Your website is a window into your business from the rest of the world and as such it should be dynamic. Your business is always changing (and in the current climate this is more critical than ever!) and your online strategy needs to reflect these changes.
We work with lots of business owners who struggle to get the content of the website right. I have found that if you spend too long on this area it can drive you ever so slightly crazy. As long as you can update the website yourself then changing the website should be an ongoing task. Something you spend a few hours a week or a month working on.
I try to update our blog a number of times each week. Our main website is updated regularly also. The regular updates are good for google and ensure that our clients can always see accurate content.
If our business changes focus then so does our online strategy. We recently launched a budget website service, we wanted to market this differently from the main bespoke business. The new business was thus given its own website. We also like to keep our portfolio up to date. Adding recent examples of our work is useful as it illustrates what we do right now and also shows how we are evolving over time.
Your website should not be completed and then forgotten about for two years before being redone completely. Instead keep it fresh. Keep it up to date and keep it in line with your business strategy.
How many hours a week do you set aside to update your website?
