Where possible use original images. Stock images are great, but you must have noticed that some just seem to appear in all the mags, brochures and websites?
Its always much more refreshing to see some original photography. If you have products to sell then using a professional photographer is a must – they will ensure that your products look a million dollars and the investment will pay for itself in no time. If you sell a service then a nice picture of yourself (with a smile!) will go a long way.
Remember that the images you use on your website are there to aid the selling process and not to confuse your visitors.
