If I may refer to the economic climate - I am sure that most of you running your own businesses will agree that it’s pretty dire at the moment. Closing a sale is much more work than it used to be. People are a bit unsure about spending their money and are quite rightly taking extra care and consideration before parting with it.
If your business is service related then now is the time to start working extra hard! Whilst it is not possible to always give away free products, giving away some of your time could really work for you. Especially if you are not as busy as you were this time last year.
When I think about how much work we gave away when we first started out it makes my eyes water – however giving away free websites was an effective method of getting us “out there”. Now that we are established we try not to give away free work as much as possible.
However due to the economic climate – we have had a bit of a re-think. We have selected two existing clients to receive a complimentary website overhaul. There are a number of reasons for this
- We are a bit quiet at the moment and I cant have the team twiddling thumbs!
- I believe that the owners of the website can provide some great referrals for us once their website are updated
- The website owners use their websites all the time and over the past few years have pretty much outgrown the current designs.
- Both website were for start up businesses two years ago which now have a clear online strategy and know how they will be using their websites.
- Most importantly I think we could now do a really marvelous job and that the new revamped websites will look great on our website portfolio.
Having a great portfolio is so important to us. Currently our website gallery pages show a range of websites that we have completed, those with smaller budgets and those with larger budgets. We ultimately want to improve our reputation and portfolio, so giving away free upgrades to wonderful existing clients seems like a great idea.
What can you give back to your clients?
