The brief
As an established business Caroline Arthur already had her company branding and images in the bag. Caroline specializes in designing and making bespoke wedding dresses for very lucky brides. Her brand is prestigious, friendly and accessible. Caroline not only offers the bespoke made to measure services but also can manage alterations and has designed her own collection of mix and match designs.
When Caroline commissioned B websites to build her website we were very excited – what lady would not be happy working with such lovely product? Caroline’s studio was scattered with sketches of dresses. Although she felt that she was not an artists, we strongly believed that using her sketches as part of the design for the website would really help sell the taylor made/bespoke aspect of the dress designing process.
Kick off
Caroline had already selected a photo that she wanted to use on the home page. We didn’t like the idea of a splash screen so incorporated the menu and some main links on to the photo to allow the visitor to access information immediately.
We tried a number of effects with the photo. Drawing inspiration from her own sketches we first tried this
Which didn’t turn out as well as I hoped. We then agreed on using the photo in almost raw form but with some extra fussiness removed and some area’s shaded to allow the text to stand out.
The final result was this
Caroline was really pleased with the website, and we particularly love the wedding gallery which automatically crops the images that Caroline adds via her secure content management system.
“Thank you so much for my fabulous website, especially Zoe and Chris. It’s beyond my dreams” – Caroline Arthur | wedding dress designer
