Wow – I have just realised that I have been blogging for almost 2 years now (and here’s my first proper post ). The funny thing is – it seems like yesterday yet I have learned so much. I have absolutely loved posting my blogs and this is my top 5 reasons why.
- I have found writing to be therapeutic. As predicted in my first ever blog, writing does help me to clarify my own thoughts. Some business owners might find it a chore, but I meet many with so much passion about what they do that I just know that they would become excellent bloggers.
- Fantastic vehicle for answering client questions. I often choose to write blogs about subjects raised by our clients. For example if the same question crops up a number of times, I often find it helpful to use it as a topic for a post. The post could help new customers and I can also point people in the direction of the blog if needed.
- I have had some really great feedback. Feedback from customers, competitors, potential customers, my dad (does that count?!) - you name it. People have been reading my blog and finding it useful.
- Authority. This is probably my biggest reason for blogging today. Each post I write adds value to my business. Potential customers see that we put effort and time into running our business and I can show visitors that I really know my stuff.
- Search Engine Optimization. I said this in my first ever post and I stand by it now – regular posting on a blog is fabulous for search engines. Hook up a blog on the same domain as your brochure website for a winning combination. If your website is optimised for SEO (in the HTML code) then it does not matter so much for the blog. Blogs are great for keeping the main brochure website clutter free and Google just loves all the extra content.
We love blogging so much that we have been offering blog setups as part of our brochure website packages for some months now. Some of our less confident clients have declined the offer (for some blogging is not quite right – after all a blog with one post 2 years old is not going to portray the right image at all!) but we’ve now had quite a few takers which we look forward to sharing with you over the next few weeks.
In a nutshell – setting up a simple branded blog on your website is just a few hours work (and therefore not a huge investment!) so why not try it and see? Get yourself up and running and then invest further in design and widgets if it suits you.
