You might laugh (or sympathise!) but over the years I have spoken to a few business owners who had launched their new website and literally sat by the phone expecting calls! You and I both know that it takes a bit more than a website launch to win clients.
Promoting your website (and therefore your business) is an absolute must. Even the most fantastic website won’t do very much just sat in cyber-space.
I have almost grown to hate the phrase SEO or Search Engine Optimisation, mostly because it seems to have turned into some kind of mythical being. The truth is I firmly believe that SEO is well within the grasp of any business owner and can be broken down into some very simple steps. After all, you know your business and customers and are best to judge if your website is providing more leads. Basic SEO is an essential skill to have in-house, saving you money on outsourcing and to help generate more sales.
With this in mind we are running an SEO workshop in May for anybody who currently uses either wordpress or our own SMART CMS to update their website. (We’d happily also accept delegates who are planning to use either of these in the future or who just want to know more!). The workshop will dispell some myths and set you on track for finding new customers online, just by updating your website.
