Your website needs you!

Your website should form a vital aspect of your marketing mix. Your website should be a ongoing effort, keeping it current and fresh is vital to winning more business.

Here are a number of idea’s to revitalise your website.

1. Update your content. Is all the content up to date? Are you displaying the correct opening hours, prices and contact details?
2. Add compelling copy. Do your web pages blubber on about what you do and what you offer instead of addressing the issues and needs of your customers? Check out our free copy writing guide for some top tips on writing effective copy.
3. Have you included clear calls to actions? If you want people to call you for a free consult – then don’t forget to ask – it really will make a different to the n umber of people who get in touch.
4. Check out how your competitor sites stack up. It’s probably a good idea to check out your competitors websites at least one a year.  Make a note of any functionality/content is missing from yours. However, never be tempted to copy the code or wording- this could land you in serious trouble!
5. Add a newsletter. Newsletters can be a really effective tool with keeping in touch with both existing customers and potential clients. Adding a newsletter sign up form to the website will enable you to directly market your products and services to your mailing list.  Just make sure that you do send a newsletter at least every 6 – 8 weeks.
6. Seasonal updates. If your business is seasonal then consider giving the website a revamp for different times of the year. A simple change of background or banner can lift the entire website and help the visitors connect more with your products or services.
7. Are you using twitter and facebook effectively? Social networking sites are still in their infancy but they should be an essential part of your marketing tool kit. I have found twitter invaluable for business to business networking and consider facebook an ideal platform for selling to joe public. Remember, if you don’t use them – your competitors will!
8. Landing pages and squeeze pages. If you are placing an advert in a magazine or have been asked for your web address for an exhibition/website you do not have to use the link to your home page. Why not be a bit more dynamic and provide a tailored made page specific to the particular piece of marketing? You could even include a special offer or freebie to encourage even more conversion.
9. Embrace multimedia. Using multimedia should only be done to enhance great content and not used instead of it. Spicing up your words with the odd video can really help entice your visitors.
10. Add a blog. I am sure you knew that would be on the list somewhere! As a avid blog fan I just can’t rate it enough. I believe that there is a blogger in every business owner – you don’t have to post daily. But I am sure that you have case studies, examples and top tips that would be useful to your clients? The great thing about blogs is that they can be recycled into guest blogs, articles, training sessions and newsletters.

If you would like some help with planning your website revamp we are currently offering FREE face to face consults at our new offices.  We only have a limited number of free sessions available so please book soon.  email me at zoe@bwebsites.co.uk for more information.