It is often difficult to say exactly the right thing. When closing a sale with a client face to face, you need to demonstrate confidence in your services and explain in tangible terms why your company is the best.
Website copy needs to be strong. More so than your face to face conversations – the written word is not backed up with expression or body language. Your words need to be really persuasive.
Imagine this extract of home page copy for an Estate Agent:
“We are one of the only local estate agents that will come to your house for viewings over weekends and evenings. We aim to provide you with a professional service from start to finish. Most of our customers come back to us when they move house. We like to think of ourselves as the most friendly estate agents.”
Pretty boring isn’t? It really does not do much to convince the me to pick up the phone and call them for their prices. So let’s give this copy a confidence injection!
“Providing the most professional and stress free service in town.
- Your home will be marketed day and night, including accompanied viewings at evenings and weekends.
- So friendly and approachable that you’ll want to come back to us for your next house sale.
Call today and start selling your house with the best Estate Agent in town.”
As you can see, this copy is confident and talks directly to the prospective client. The wishy washy claims like “we aim to be” or “most of our customers” have been replaced with bold statements that include a proper tangible benefit to the client and take away any doubt.
So why not make some time this bank holiday weekend to review your website copy? Start with your home page and then gradually work through the website.
Be bold, be confident, be the best.
