A few years back I embarked on a weight watchers diet. I was successful and lost 6 stone in just one year! During this year I became an expert in calories and weight watcher points. I noted that the “diet” versions of foods were not always the dieters best choice.
For example Special K – marketed as the choice for ladies who are watching their weight. The truth is, if you study the packet, it’s actually slightly more calorific than good old Cornflakes. It’s not a huge difference but was enough for me to opt for Cornflakes to start my day. But for Kelloggs, Special K was not about calories (although it would have been reckless for them to chocolate coat them). Special K was always about brand and marketing.
I was talking to a client a few weeks ago about her complimentary therapies. Claire offered a range of services at fixed prices. I suggested that she package them up to target a specific market – for example weddings, maternity, parties… etc. Claire was not immediately certain of my suggestion since on paper her treatments would be the same regardless of who was receiving them. However after a bit of creative thinking we looked at how to bundle treatments together and add some extra value.
Packaging up your products to target a smaller market will result in a product much easier to sell and easier to buy.
So how can you package up your products and services?
