Pines Garden Centre is a brand new company created by Andy Aryes. It is predominantly web based and as such, it needed a robust and fully functional e-commerce website. As a new business Pines Garden Centre required an identity from scratch.
We were provided with a logo and the brief that the website needs to be true to its values and stand out from the market competitors. It also needs stay in-tune with what their target demographic would expect and want to see from such a company.
First of all I created a landing page with a bespoke background so the client could start to build their online identity via Facebook and Twitter whilst I was designing the website itself.
Once the design was approved, I moved onto building the home page. Andy was very clear about what he wanted to show and what pages he was going to have. Andy hails from an eCommerce background so his expertise and ideas were definitely well received.
Andy knew exactly his target audience and his main competitors will be the big brands such as Notcutts, Longacres and Squires. Our challenge was to make sure that Pines Garden Centre differential was visible instantly. Their USP is that if you order by 6pm you can receive your order the next day to whatever address you would like. They could even put the delivery in your garden for you.
With that in mind I made sure the first thing you would see is an info graphic on how the company works, along with their USP. Then I added boxes for Andy to add his current promotions, what’s new, best sellers and branded items – all things typical of an eCommerce website.
Below that I added a box for his social media, catalogue request, a link for users to check if they are in local delivery range, means to ask questions and quick links to his categories.
The background and footer of the design add an interesting and warm feel to site and the twitter bird idea was a real favourite with the client.
After the home page design had been approved, I produced a typical inner page and also a blog design. Here at b:web we like to make all our blogs integrated for SEO purposes and gives a much more pleasant experience for the user. This is so they don’t feel they have left your site and therefore the potential to lose sales arises.
In the blog we still have the core navigation, shopping basket and have an addition of the quick link of getting back to the store to shop.
This website will definitely stand out against its competitors as it is bespoke designed with usability and appeal in the forefront. Plus it doesn’t conform to the corporate design we normally see on the web which gives it that special edge. Watch this space for the site launch!
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