01483 799475 The perfect newsletter sign up page?
When it comes to marketing the phrase “horses for courses” springs to mind and your own business strategy must be 100% tailored to your business goals at a moment in time. However there are several components that make for a great newsletter sign up page.
Adourable are a high end online fashion jewellery businesses providing the most up to date collections from fabulous designers. The eCommerce website is going to take some time to develop so immediately we have made live the blog and a newsletter sign up page to allow customers (and Google!) to start engaging with the brand.
Instead of a teenie email capture we’ve opted for a larger than life page that sells their newsletter perfectly, ultimately Adourable want email addresses and this page is all about encouraging the visitors to hand them over.
- The main website links remain at the top of the page. This is not a squeeze page intended to only offer one option and we really don’t mind if they decide they want to go and buy something instead. We want this page to remain helpful and not just a dead end where customers are forced to hit that browser back button.
- Discounts and benefits. email marketing is big business so Adourable are happy to literally pay for email addresses, visitors are told clearly about the reasons for wanting to sign up along with the offer of cash. Very compelling.
- Links to social media. For the unconvinced visitor a connection via social media can be almost as good as an email address so nice branded (but recognisable!) social media icons are included in plain sight.
- Sexy photo! This page would not be “all that” without the photo, we’ve taken a photo that was intended for elsewhere on the website and given it a spliced treatment to allow it to work with this page and to keep everything on brand. A naff stock image here would not cut it, this is a high end brand and people won’t be motivated to hand over emails without a bit of attention to detail.
So how does your newsletter sign up page stand up? Perhaps you are not even sending one yet (in which case we need to chat!) ???
This blog entry was written by Zoe
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Sure, it looks nice. But after several rounds of iterative conversion testing, I bet the ‘perfect newsletter signup page’ would look very different.
Our clients don’t tend to have budgets for a-b testing and such like so instead we rely on our research and best practise and if at all possible we’ll follow up and see how it’s all working. I like the copy provided by Adourable’s marketing dept, it’s not designed to collect volume and it’s not designed as a landing page from a google search, it’s designed to collect the data of those wanting to engage with the brand. Apart from the slightly complicated data capture in the form there is not much else we’d change here.