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Blogging
Why should I integrate my blog with my website?
It’s commendable that many businesses are now recognising the benefits of publishing a business blog. But one of my pet hates is seeing a blog that is not integrated with the main website, especially for eCommerce websites. I mean what’s … Continue reading
It’s not just What you say, but How you say it
A large part of my job as a copywriter is writing “in character”, rather like an actor. I am not writing about baby shoes because I am passionate about them or have a huge breadth of baby shoe knowledge, but … Continue reading
Posted in Blogging, Copywriting
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Give Your Website a Voice
I recently needed a carpenter to do some shelving work for us, and not knowing any or having a personal recommendation I resorted to just Googling carpenters in my area and hoping I could find a good one. I found … Continue reading
Posted in Blogging, Social media
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Do you make these blog mistakes?
Writing blog posts can be so much fun that it’s easy to forget why we started blogging in the first place. But if you are blogging for business, especially to support your ecommerce website, then you must follow some golden … Continue reading
Posted in Blogging, Blogs
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Are you using guest blogs?
Rural Craft Association Writing content for your blog is fabulous way of increasing visibility on Google and driving traffic to your website. It’s a pretty big commitment as generating content on a regular basis can be time consuming and some … Continue reading
Posted in Blogging, Guest Blogs
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