Copywriting

Why choose us? “Why” indeed! I see this on many websites as the lead-in question, presumably to attract the reader’s attention. In my opinion, it does probably attract your attention but, subliminally, it’s placing a doubting question in the mind … Continue reading →

Be honest – if you saw the spelling mistake in the title above, you’d probably take your “bussiness” elsewhere. When we have to give money to someone for something, it’s a question of trust. We are accepting that the product … Continue reading →

It is often difficult to say exactly the right thing. When closing a sale with a client face to face, you need to demonstrate confidence in your services and explain in tangible terms why your company is the best. Website … Continue reading →

Writing copy for you own websites is often more of a challenge than you may expect. The words on your website need to quickly catch the attention of the visitor,  engage and encourage your readers to become paying customers.  And … Continue reading →