Marketing

4 top tips for selling online Have you heard the news?  We are getting some brand new offices! Therefore I have been spending a fair amount of time this week hunting around on ecommerce sites.  Shopping is great, shopping online not so … Continue reading →

Be brave! – banner from www.digitalinvoicing.co.uk So many times when I talk to business owners I am told that their website should target “everyone”.  This is not easy to do! Trying to please all your visitors with the same website … Continue reading →

doing it right – Gallery page from www.carolinearthur.com One of my biggest gripes is poor photography on websites. Especially important for ecommerce websites. As with all things, it’s often tempting to do it yourself. But poor photography can let down … Continue reading →

I was talking to Rachel Miller from Marketing Doughnut yesterday regarding some research she was doing into branding for small businesses.  During the interview I did get into a bit of a rant about how some small businesses really overlook … Continue reading →

Most savvy business owners recognize the importance of a mailing list (or two!).  Being able to send newsletters, emails and special offers to potential clients can be a valuable source of leads.  However managing the mailing list can be a … Continue reading →