A large part of my job as a copywriter is writing “in character”, rather like an actor. I am not writing about baby shoes because I am passionate about them or have a huge breadth of baby shoe knowledge, but I am writing on behalf of someone else who fulfils that description. This is whereContinue Reading
Why choose us? “Why” indeed! I see this on many websites as the lead-in question, presumably to attract the reader’s attention. In my opinion, it does probably attract your attention but, subliminally, it’s placing a doubting question in the mind of the reader. They’re already thinking “why should I choose these guys over someone else”Continue Reading
Be honest – if you saw the spelling mistake in the title above, you’d probably take your “bussiness” elsewhere. When we have to give money to someone for something, it’s a question of trust. We are accepting that the product is genuine, that it’s been tested and proven to be fit for sale and thatContinue Reading
It is often difficult to say exactly the right thing. When closing a sale with a client face to face, you need to demonstrate confidence in your services and explain in tangible terms why your company is the best. Website copy needs to be strong. More so than your face to face conversations – theContinue Reading
Writing copy for you own websites is often more of a challenge than you may expect. The words on your website need to quickly catch the attention of the visitor, engage and encourage your readers to become paying customers. And let’s not forget that keywords also need to be incorporated for Google! Also website layoutsContinue Reading
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