With successful shops in Cobham and Reigate, the Art of Living Cookshop required a total eCommerce website overhaul. As on of the UK’s leading providers of houseware ranges such as
The have a strong presence in the local areas around their stores, but needed the website to extend their reach across the whole of the UK. The existing online store’s navigation was focused too much on brand, and the result was that products were not always very easy to find on the website. In additional low quality pages with small information and not enough space for detailed descriptions combined with a dated look and feel were holding the Art of Living back.
Our brief was to create a bespoke design and an innovative user experience, and to assist the Art of Living Cookshop with a strategy for migrating content from the existing website without loss of traffic or visibility on search engines. The new website would incorporate a new logo to create a sophisticated online brand identity to compete with high end suppliers.
The website needed to not only sell to customers online but also to attract more visitors through the doors.
We restructured the content from the ground up and created a website with multiple levels of access for an individual product and/or brand. We focused on the aspects of their business that made them stand out: the extensive Art of Living product guarantee, after sales service, community events and in particular the knowledge and experience of their staff, which we brought through in the design with lots of opportunities for visitors to get in touch, read reviews and ask questions.
The online identity featured a few tactile paper effects, simple illustrations and natural handwriting fonts to make the website feel quite cosy and inviting.
Our eCommerce solution provides lots of functionality including: best sellers, mega menu, Actinic payments, single product pages, related products and recently viewed products. Everything from the twitter address to global marketing messages can be updated and managed by the in-house web manager. We also developed an integrated blog and continue to provide ongoing online marketing strategy.
A year on an the Art of Living have had their best online chrsitmas sales ever and are now opening a third store in Banstead,
...both I my team here at Art of Living have been very impressed by the rigour, attention to detail and real interest in understanding our business that you’ve shown in your approach to this redesign of our website. Very impressive.