SMART 2 – CMS relaunch

A core strength at b:web is our heavy weight programming skills. Both myself and Chris were Software Developers before we started b:web in 2004 and as such we have always enjoyed bespoke

 

5 Tips For Getting Your Website Ready for Black Friday

Black Friday, although relatively new to the UK is fast becoming one of the biggest shopping days of the year. Many online retailers are seeing spikes in their sales on both the Friday and

 

How to Avoid Losing Out to Any Facebook Algorithm Update

Every so often, social media marketers receive the news that Facebook is to update its algorithm, creating an unsure feeling about future marketing strategies. Questions we were asked after the

 

Facebook’s Algorithm Update: What Does It Mean?

Facebook recently announced that they're updating their algorithm again, prioritising content posted by friends and family in the news feed over content posted by pages and this has struck fear

 

Understanding PayPal’s 2016-2017 Merchant Security Roadmap

Recently PayPal shared their 2016-2017 Merchant Security Roadmap which highlights a number of security changes they'll be making over the next couple of years. Whilst they've done their best to

 

WordPress Import – Gallery issue

The problem Recently we came across an issue whilst moving a blog from a wordpress.com site to a self hosted WordPress site where the ID's within the gallery shortcodes no longer matched with the

 

Tracking Sales from your Email Marketing

In our previous blog post we looked at the different metrics you can track to see whether your email marketing is successful. Now we are looking at sales. Sales may not be the main aim of your

 

How to know if your email marketing is working

In the world of digital marketing, email is a relatively old communication channel, but despite the growth of other more sophisticated tools it has held its place in most marketing strategies.

 

How to Track Sales from Social Media

Social media marketing is about building a following, increasing discussion and growing reach. Generating sales from social isn't the main aim, however if you are able to cover your costs

 

The role of Twitter in your marketing plan

When I began working in social media marketing many years ago, there were articles all over the internet about the importance of using Facebook and Twitter for your business. These days we know

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