In the world of digital marketing, email is a relatively old communication channel, but despite the growth of other more sophisticated tools it has held its place in most marketing strategies.
Social media marketing is about building a following, increasing discussion and growing reach. Generating sales from social isn't the main aim, however if you are able to cover your costs
When I began working in social media marketing many years ago, there were articles all over the internet about the importance of using Facebook and Twitter for your business. These days we know
If you have a website you may want to add a menu item if you have a new page, or if you choose to remove a page from the navigation. Luckily this is straight forward and simple in Wordpress.
For a while now, the Holy Grail of online content has been to create a viral photo, video or blog post. Although creating content that spreads isn't the only goal of content creation, it is a
Social media is not only a means to find new followers, but also a platform to leverage loyal fans and to provide high levels of customer service. Yet many businesses still either 1) ignore
If your website's Analytics shows that mobile users aren't converting to sale on your website, you may not want to pay the same amount per-click for mobile users as desktop users via Google
Around the country, Christmas lights are being switched on in cities and towns and shop windows are being decorated with fake snow, decorations and festive scenes. If you are an online
The general consensus in Digital Marketing is that you need either a mobile version of your website or a responsive design in order to offer the best user experience possible to smartphone
When starting a business, finding the best way to test whether it works and generating sales can be tricky when you have no existing platform (customer-base) to market to. Therefore, you need to
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