Pay-Per-Click (or PPC) advertising is relatively new in terms of marketing as it has only been made possible by the internet. PPC ads are adverts that are paid for per click, as opposed to
Through tools like Google Analytics, most simple e-commerce sales or leads can be attributed to some form of digital marketing or a specific campaign. Measuring a cost per acquisition (CPA) is
Getting SEO right can be a tricky thing, especially for small businesses, so we've highlighted 7 common mistakes that many make, so you can be sure to avoid them. Duplicate Content: This is a
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