In our previous blog post we looked at the different metrics you can track to see whether your email marketing is successful. Now we are looking at sales. Sales may not be the main aim of your
In the world of digital marketing, email is a relatively old communication channel, but despite the growth of other more sophisticated tools it has held its place in most marketing strategies.
As with any marketing channel, it is important to measure your social media marketing so you can see if campaigns and overall approaches are successful or not. There are many figures you could
Social media marketing is about building a following, increasing discussion and growing reach. Generating sales from social isn't the main aim, however if you are able to cover your costs
International SEO is all about increasing relevant search engine presence in multiple countries around the world. Although Google is common in most countries, a blanket approach to search
When I began working in social media marketing many years ago, there were articles all over the internet about the importance of using Facebook and Twitter for your business. These days we know
If you have a website you may want to add a menu item if you have a new page, or if you choose to remove a page from the navigation. Luckily this is straight forward and simple in Wordpress.
Mobile optimisation of your website is important, but that is just one part of the user journey. To get the best results from your efforts, it is key that you optimise your full marketing
For a while now, the Holy Grail of online content has been to create a viral photo, video or blog post. Although creating content that spreads isn't the only goal of content creation, it is a
Occasionally, we will design and build a website for a client for which the URL needs to be a secure https://, therefore it is worth looking at whether using https:// encryption is good for
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