Category: Digital Marketing
5 predictions for the web in 2018
Most years we share our website design predictions for the coming year. This year was a bit different because, as I started to draw up my list, I noticed that my predictions were much less focused
5 Tips For Getting Your Website Ready for Black Friday
Black Friday, although relatively new to the UK is fast becoming one of the biggest shopping days of the year. Many online retailers are seeing spikes in their sales on both the Friday and
Facebook’s Algorithm Update: What Does It Mean?
Facebook recently announced that they're updating their algorithm again, prioritising content posted by friends and family in the news feed over content posted by pages and this has struck fear
Instagram’s Algorithm: What Does It Mean?
For many of you, Instagram may be one of the most used, important and fun social media channels for business, but the playing field is set to change. Instagram is set to introduce a new
Tracking Sales from your Email Marketing
In our previous blog post we looked at the different metrics you can track to see whether your email marketing is successful. Now we are looking at sales. Sales may not be the main aim of your
How to know if your email marketing is working
In the world of digital marketing, email is a relatively old communication channel, but despite the growth of other more sophisticated tools it has held its place in most marketing strategies.
Optimise Your Marketing Campaigns for Mobile
Mobile optimisation of your website is important, but that is just one part of the user journey. To get the best results from your efforts, it is key that you optimise your full marketing
The Science behind Viral Content
For a while now, the Holy Grail of online content has been to create a viral photo, video or blog post. Although creating content that spreads isn't the only goal of content creation, it is a
Marketing Monthly: End of the Year
December is here, which means three things for businesses: Firstly, Christmas is coming, secondly many people are taking time off later this month and thirdly, it is a good time to start
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