If you are changing your website purely for search engines and not to improve your user’s experience, you’re missing a trick!
We’re not fans of standard SEO (search engine optimisation) anymore. It’s a dated and clinical process because it’s purely focused on how search engines work and not on what’s best for your visitors.
We prefer to think in terms of CWO – Continuous Website Optimisation. The idea is to increase relevant traffic to your website by improving its content for visitors AND for search engines.
Optimising your website should be an inspiring, creative process and not just automation, statistics and algorithms. It’s really about you being clear on what you offer, who you offer it to, and what motivates them. Using this information you can plan your website content and your user’s journey through it with confidence.
We offer one-to-one training in Continuous Website Optimisation which is completely personalised to you and your business. CWO training is perfect for passionate business owners who really want to build their online effectiveness and are prepared to take some time to make that happen (CWO is not rocket science but it does take some time to do it right). Optimising your website with CWO can provide a much better return on your investment than using SEO alone.
CWO training is delivered by our MD Zoe Ashby and will be completely tailored to your business.
Once we have completed all of our research and analysis of your business, your CWO training can begin and, depending on the amount of work involved, will take 4-6 weeks of weekly video calls.
Instead of overloading you with all of the information in one go, we break up the content into easy-to-digest segments with weekly projects for you to complete between training sessions. Once you have completed the training we provide you with ongoing mentoring and support for three months.
No, and before we even start we will check that there are no technical issues on your website that could hinder the project.
No, as long as you have a content management system and/or are able to edit the source code, then we should be fine.
The level of your investment with us depends on your business, as we create all of the training content bespoke for your needs. We will look at your current website, your business model, and your goals, to determine how much work is likely to be involved in implementing a CWO programme. We will then confirm that your business/website are a suitable candidate for CWO (not all are, especially if your website uses very old technology) and provide an estimate of the number of weeks training that will be required along with a fixed cost.
Are you ready to learn a completely different approach to optimising your website? One that makes the best use of your time, provides a great ROI, and delivers a wide range of tangible benefits? Then contact us for more information about our Continuous Website Optimisation training programme…