We work hard to integrate our digital marketing efforts directly with the website through: landing pages, original content, calls to action, conversion analysis and tracking.
At b:web, we work with you on your brand’s voice and use social, email and content marketing to send relevant engaging messages to your target market.
We combine your marketing mix with web development to create what we like to call “Continued Improvement Packages”. The quality of your traffic continues to improve as does the functionality of your website.
SEARCH ENGINE OPTIMISATION - SEO
Not sure what you are buying when outsourcing SEO? We get that, we really do, so before you sign up to one of our services we’ll ensure that you understand exactly what we will be doing with your website and online reputation. Our point of difference is that our SEO campaigns are totally transparent, you will see exactly what we are doing and and we will tell you why.
SEO is much more than just keywords. It is about increasing the visibility of your brand, products and services online.
All of our work is bespoke and you will received personalised hand-prepared SEO reports along with insights and valuable recommendations. We combine our SEO efforts with continuous website improvements which means that your website conversions increase alongside our targeted SEO campaigns.
Beautiful email campaigns designed using the right technology at the right time and employing the most effective calls to action.
Your email campaign will be up-and-running in no time. We will import your database, create and build bespoke email templates, integrate with your website and assess the results.
We know the value to a business of bringing customers back to their website with a well-executed email campaign.
By measuring and analysing user interactions we can make continued improvements working towards optimal conversion.
Investing in conversion optimisation ensures a higher return on investment in all marketing activities as the opportunity for sales and lead generation is maximised..
We look at how users found you, their journeys through the website and track them right through to conversion and/or discover where in the funnel they dropped out. This ensures that we can make changes to areas that need improvement based on data driven decisions. We provide small and frequent changes that can be tested and measured.
PAY PER CLICK ADVERTISING - PPC
PPC can be effective if you are placing your efforts (and hard earned cash) in the right place.
PPC becomes so much more effective when you have a team of website developers who understand your website available to create landing pages and generate insights that help to increase conversions rates. We use heat mapping and split testing for the very best possible results.
Social Media Marketing
Social media covers much of the day-to-day of running a modern business. It’s not only a means to generate new leads, but also to nurture loyal fans and to provide high levels of customer service. We will create a bespoke content strategy that will be executed across relevant social media channels with a clear goal in mind. We’ll run your social media campaigns keeping levels of engagement high and analyse results to maximise ROI.
b:web are nimble because we implement our own marketing strategies without reliance on any third parties. We’re a dedicated marketing team working closely with a dedicated design & web development team – sound good?
We would love to help your business to reach more customers. Please pop your details below for a completely free consultation. We’ll have a look at your website or brief and let you know how we can add our special touch.