Digital Marketing
Once your shiny new web design has launched, our digital marketing team can implement creative and powerful digital marketing campaigns. Your website requires relevant traffic and this can come from a variety of channels including social media, marketing emails, PPC and SEO. We will work with you to decide on your marketing mix and to create a variety of campaigns across all channels in line with your marketing strategy. Crucially we also ensure that your website is ready to receive traffic and is optimised for conversion. Our web design team implements a program of continuous website improvements using a data-driven approach that helps us to determine what website updates should be implemented. We test and evaluate our updates, providing you with a website design that is constantly improving and working harder for you. Our approach to digital marketing is about much more than campaigns, it’s about the growth of your business as a whole.
Conversion Optimisation
By measuring and analysing user interactions we can make continued improvements working towards optimal conversion.
Investing in conversion optimisation ensures a higher return on investment in all marketing activities as the opportunity for sales and lead generation is maximised.
We look at how users found you, their journeys through the website, and track them right through to conversion and/or discover where in the process they dropped out. This ensures that we can make changes to areas that need improvement based on data-driven decisions. We provide small and frequent changes that can be tested and measured.
Growth-Driven Web Design
We integrate our digital marketing efforts directly with our web designs through landing pages, original content, calls to action, conversion analysis and tracking.
At b:web, we work with you on your brand’s voice and use social, email and content marketing to send relevant engaging messages to your target market.
We combine your marketing mix with web design and web development to create continued website improvement. Our data-driven approach ensures that the quality of your traffic continues to improve along with the functionality of your website.
SEARCH ENGINE OPTIMISATION - SEO
Not sure what you are buying when outsourcing SEO? We get that, we really do. So before you sign up to one of our services, we’ll ensure that you understand exactly what we will be doing with your website and how we plan to maintain or improve your online reputation. Our point of difference is that our SEO campaigns are totally transparent – you will see exactly what we are doing and we tell you why we are taking those particular actions.
SEO is much more than just keywords, it’s about increasing the visibility of your brand, products and services online.
All of our work is bespoke and you will receive personalised, hand-prepared SEO reports, along with insights and valuable recommendations. We combine our SEO efforts with continuous website improvements, which means that your website conversions increase alongside our targeted SEO campaigns.
email marketing
We provide beautiful email campaigns designed using the right technology at the right time and employing the most effective calls to action.
Your email campaign can be up-and-running very quickly. We will import your database, create and build bespoke email templates, integrate with your website and assess the results.
We know the value to a business of bringing customers back to their website with a well-executed email campaign and everything we do is geared towards that, or your stated targets.
Social Media Marketing
Social media is involved in much of the day-to-day of running a modern business. It’s not only a means to generate new leads, but also to nurture loyal fans and to provide high levels of customer service. We will create a bespoke content strategy that can be executed across all relevant social media channels with a clear goal in mind. We’ll run your social media campaigns, with the aim of keeping engagement levels high, and analyse the results to ensure we maximise your return on investment (ROI).
b:web are nimble because we implement our own marketing strategies without reliance on any third parties. We’re a dedicated marketing team working closely with a dedicated design & web development team.
PAY PER CLICK ADVERTISING - PPC
PPC can be highly effective providing you are placing your efforts and expenditure in the right place. PPC becomes much more effective when you have a team of website developers that understand your website and are available to create campaign-specific landing pages.
We generate insights that help to increase conversions rates by using heat mapping and split-testing for the very best possible results.
Web Design Testimonials
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.”
”Grace - Lawson Ltd, Plymouth.
“We are so delighted that we chose b:web to handle the day to day marketing of our eCommerce business. Not only have they saved me time and money they have increased our reach through social media and visibility on search engines. Because they have that perfect combo of techy/creative/commercial b:web have increased conversions significantly. I have been using b:web for a year and it’s the best decision I have made in a long time!”
”Aileen - Babyface, Surrey
“I wanted to take this opportunity to thank you and your team for all your hard work. As you know being a small business I had concerns about utilising a marketing company and had always tried to deal with our marketing myself, I know realise that this was a mistake as your wealth of knowledge, support and advice is 2nd to none. You approached the project with fresh ideas and contemporary designs for which I’m very grateful and made the process thoroughly enjoyable”
”Mark Ward, Plymouth
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team were paid to help optimise are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.”
”Mike Walker - MGN Events, Surrey
“We really love working b:web as they make it so easy, they understood exactly what we wanted and we LOVE it. b:web created a HTML email marketing campaign which has been extremely successful”
”Trudie - The Lighting House, Surrey
“I have been working with the b:web team for a year since the launch of my business and I am seeing growth that has far exceeded my expectations. Their hands-on proactive service has meant that I can concentrate on product development and fulfilment. Not only do b:web provide a full service marketing for my business but they also cross into customer service by responding out of hours to messages on social media channel. I am delighted with the results. I would recommend but I would like to keep them for myself!
”Paul - Epic Play, Surrey
"b:web created two web designs for us, which we really love. During the entire process we received an excellent service from the whole team. They are knowledgeable and innovative, great in both creative and technical aspects. They are also very honest and transparent, a pleasure to work with."
”Foster Denovo, Surrey
"We have used b:web now for almost 6 years and they have built and developed 5 websites with us - they are the best agency we have used. Excellent design ability and the support couldn't be better. I would genuinely suggest them to anyone looking for a great Wordpress site - keep up the good work and thanks for all your support and help over the years !!
”Engage, Surrey
"From branding, to design, to build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging. "
”Shop Skincare, Surrey
‘We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. "
”Highlight Parking, Surrey
"With the experience and expertise that b:web offered, we were confident that they would produce a fabulous new website that would be contemporary and easy to use as well as include the new mobile version which is now essential. Throughout the whole process, they were very helpful and gave us regular updates as well as a full training session when the website was complete. We are delighted with the new site and so far the response from clients has been excellent. I would strongly recommend b:web to anybody looking to create a brand new website with beautiful modern design and a forward thinking team who are always willing to help."
”Joanne Jenkins, TAG Office, Surrey
"b:web were commissioned to redesign our website and I am very happy with the results so far. It has been a pleasure to see their designs become reality. Their “no quibble” attitude to the project was refreshing and added great value. The H.G. Wells brand will now stand out and serve as a testament to all who put so much time and effort into this project. b:web’s advice and assistance has been invaluable to us and I am sure we will continue our excellent relationship with them."
”HG Wells, Woking, Surrey
"b:web have transformed our online presence from what was a failing design to something we are really proud of. They provide us with a tailored balance blend of SEO/Social media work, which works really well. We look forward to our continued partnership with the b:web team."
”Tim Paige - Tamar Towing & Caravans, Plymouth
"b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe-the-boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the "other side" and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!
Keep up the good work"
Caroline Arthur, Surrey
web design services
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