Digital Marketing

Once your shiny new web design has launched, our we can implement creative and powerful digital marketing campaigns.

Your website requires relevant traffic and this can come from a variety of channels including social media, marketing emails, PPC (pay-per-click advertising) and SEO (search engine optimisation).

We will work with you to decide on your marketing mix and to create a variety of campaigns across all channels in line with your marketing strategy. Crucially we also ensure that your website is ready to receive traffic and is optimised for conversion. Our web design team implements a program of continuous website improvements using a data-driven approach that helps us to determine what website updates should be implemented. We test and evaluate our updates, providing you with a website design that is constantly improving and working harder for you. Our approach to digital marketing is about much more than campaigns, it’s about the growth of your business as a whole.

Marketing avenues

to boost your brand

Search Engine Optimisation (SEO)

SEO is so much more than just keywords – it’s about increasing the visibility of your brand, products and services online. We work with you to analyse your company, to find out what people use to search for your services, and to optimise your website so that you can be found for the key phrases that will bring you relevant visitors.

Before you sign up to one of our services we will lay out our plan for you to maintain or improve your online reputation. Our SEO campaigns are totally transparent – you will see exactly what we are doing and we tell you why we are taking those particular actions. You will receive personalised, hand-prepared reports, with insights and valuable recommendations.

Social Media Marketing

Social media is involved in much of the day-to-day of running a modern business. It’s not only a means to generate new leads, but also to nurture loyal fans and to provide high levels of customer service. We will create a bespoke content strategy that can be executed across all relevant social media channels with a clear goal in mind. We’ll run your social media campaigns, with the aim of keeping engagement levels high, and analyse the results to ensure we maximise your return on investment (ROI). At b:web we are nimble because we implement our own marketing strategies without reliance on any third parties. We’re a dedicated marketing team working closely with dedicated design & development teams.

Pay Per Click (PPC) Advertising

PPC allows you to “jump the queue” and get to the top of the search results page above the organic listings. It has both benefits and downsides though. It can be highly effective providing you are placing your efforts and expenditure in the right place. PPC becomes much more effective when you have a team of website developers that understand your website and are available to create campaign-specific landing pages. We generate insights that help to increase conversion rates by using heat-mapping and split-testing for the best possible results.

Email Marketing Campaigns

We provide beautiful email campaigns designed using the right technology at the right time and employing the most effective calls to action.

Your email campaign can be up-and-running very quickly. We will import your database, create and build bespoke email templates, integrate with your website and assess the results. We know the value to a business of bringing customers back to their website with a well-executed email campaign and everything we do is geared towards that, and to achieve your goals.

Helping you build a brand following

Analysing your website.

In order to help determine the best marketing mix for you, we use Google Analytics – the most popular digital analytics software. It allows us to do an in-depth analysis to determine various criteria about the visitors to your website, including what they do when they visit the site, how long they stay, and what pages they visit.

Acquisition

We determine how visitors get to your site, whether they come directly, via adverts, via search engine results or via other links (e.g. social media). We can tell where users are geographically, which search terms they used to find you, and which keywords on your site are attracting the most relevant visitors.

Behaviour

Analytics can tell us how many visitors you’ve had and how they interact with the site’s content, including how long they spend on a page and what things they like or dislike. It can tell us what devices visitors are using to view the site, whether they are on laptops or desktop PCs, or on mobile phones or tablets.

Conversion

Using all of this information and the various reports, we are able to see how long visitors spend on each part of the site and to determine the strongest and weakest . This in turn allows us to tweak the content, the goals or the advertising to achieve the best possible conversion rates (i.e. the goals for the website).

How can we

help you?

We promise we will never pass your details on to a third party