Digital Marketing Strategy
Digital Marketing covers a wide number of channels including social media, email, and paid advertising. With all of your competitors available to customers at the click of a mouse, it’s more important than ever to cut through the noise. Social media is much more than a marketing channel and can become an extension of your customer services and after-sales care. You will receive a comprehensive Digital Marketing Strategy providing clear guidance on how to make the most of your resources.
1. Digital Marketing Audit
Where have you been directing your marketing efforts and what results have you achieved?
We will run through our in-depth Marketing Questionnaire and create a complete picture of your business, your customers, your strengths, your weaknesses and your plans for the future. We will take the time to understand what marketing activities you have tried and what has worked.
In addition, we will audit your previous social media activities, email campaigns and paid advertising campaigns.
2. Competitor & Market Research
There will always be competitors that seem to breeze through difficult times, but how do they do it? What exactly are they doing to win your potential customers?
We’ll take a look at your competition, analyse their strengths and weaknesses, and turn these into specific opportunities for your business.
3. Social Media Strategy
We will provide you with insights as to how you can leverage social media to reach your customers.
We’ll help you to decide which platforms will achieve the most for you and how they can be integrated into your every day business activities. We will create a plan that allows for content to be reused and that fits alongside your everyday business activities.
You’ll receive a high-level strategy and also details like the topics, branding, and tone of voice that you can use to engage your potential customers.
4. Website Improvements
Your website is the hub that needs to tie together all of your digital marketing activities and campaigns.
We will track your customer’s journey from their very first point of contact and fine-tune a process that will meet the campaign goals. We will look at landing pages, heat maps, and analytic data to provide data-driven insights into what is and isn’t working.
You’ll receive a strategy for your business that brings your email, social and paid advertising campaigns together with a website geared to generate leads.
Digital Marketing Package
- Onboarding telephone/Skype call to provide your brief and to ask any questions
- A written marketing brief to clarify project goals and outcomes
- A marketing checklist to show what is and isn’t working and what needs to be done
- Sample assets to illustrate the direction for your content
- Branding for your social media channels
- An actionable digital marketing strategy clearly laid out in plain English
- 1-2 hour telephone/Skype training call to clarify outcomes
- 3 months email support to you assist with the implementation
Digital Marketing FAQs
All of our digital marketing packages have been devised specifically for owner-managed or small businesses. We provide all the assets and strategy along with the required training and support directly to you, the owner, or to one of your trusted team members.
Just like you, we receive almost daily spam seeming to offer free SEO and website audits. However, nothing worthwhile is ever free and the low costs options are usually automated, allowing low-skilled individuals to provide low-value insights. Our reports are created manually, in-house, by our experienced team and usually delivered by Zoe, our Managing Director. Our insights are guaranteed to be valuable to your business growth.
Yes, our website clients are able to book a Website Functionality Audit completely free of charge every 12 months if they would like one. For new clients, we offer complimentary website consultations when discussing a brief for a new project.
We will happily provide existing clients with a 10% discount off our listed prices. Please contact us to discuss.
If your website is under 12/18 months-old and was developed by the b:web team, you are unlikely to require a Website Audit and should instead consider the SEO Strategy package. The Digital Marketing Strategy would be beneficial and you can book a Website Functionality Audit completely free of charge.
The overall time will depend on your website structure and your availability to attend the onboarding and training sessions. In some circumstances, we might also have to set up analytical tools to collect and collate data, which may need to run for a predetermined period of time. However, most projects will usually be completed within 4 weeks or quicker.
In many circumstances, our clients do ask us to undertake the work outlined in the action plan and we would be happy to provide you with a quotation for that. However, we do also have clients who have time to work through the list themselves with our support. You will receive full training and 3 months email support if you choose that route. Either way, we can assure you that all of our clients have benefitted immensely from our digital marketing services, providing as they do, valuable insights into their businesses and target markets.
Yes, that’s ideal. We love working with WordPress websites. If you don’t have a WordPress website please contact us for a quotation before booking.
Web Design Testimonials
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.””
Grace - Lawson Ltd, Plymouth.
“We are so delighted that we chose b:web to handle the day to day marketing of our eCommerce business. Not only have they saved me time and money they have increased our reach through social media and visibility on search engines. Because they have that perfect combo of techy/creative/commercial b:web have increased conversions significantly. I have been using b:web for a year and it’s the best decision I have made in a long time!””
Aileen - Babyface, Surrey
“I wanted to take this opportunity to thank you and your team for all your hard work. As you know being a small business I had concerns about utilising a marketing company and had always tried to deal with our marketing myself, I know realise that this was a mistake as your wealth of knowledge, support and advice is 2nd to none. You approached the project with fresh ideas and contemporary designs for which I’m very grateful and made the process thoroughly enjoyable””
Mark Ward, Plymouth
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team were paid to help optimise are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.””
Mike Walker - MGN Events, Surrey
“We really love working b:web as they make it so easy, they understood exactly what we wanted and we LOVE it. b:web created a HTML email marketing campaign which has been extremely successful””
Trudie - The Lighting House, Surrey
“I have been working with the b:web team for a year since the launch of my business and I am seeing growth that has far exceeded my expectations. Their hands-on proactive service has meant that I can concentrate on product development and fulfilment. Not only do b:web provide a full service marketing for my business but they also cross into customer service by responding out of hours to messages on social media channel. I am delighted with the results. I would recommend but I would like to keep them for myself!”
Paul - Epic Play, Surrey
"b:web created two web designs for us, which we really love. During the entire process we received an excellent service from the whole team. They are knowledgeable and innovative, great in both creative and technical aspects. They are also very honest and transparent, a pleasure to work with."”
Foster Denovo, Surrey
"We have used b:web now for almost 6 years and they have built and developed 5 websites with us - they are the best agency we have used. Excellent design ability and the support couldn't be better. I would genuinely suggest them to anyone looking for a great Wordpress site - keep up the good work and thanks for all your support and help over the years !!”
"From branding, to design, to build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging. "”
Shop Skincare, Surrey
‘We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. "”
Highlight Parking, Surrey
"With the experience and expertise that b:web offered, we were confident that they would produce a fabulous new website that would be contemporary and easy to use as well as include the new mobile version which is now essential. Throughout the whole process, they were very helpful and gave us regular updates as well as a full training session when the website was complete. We are delighted with the new site and so far the response from clients has been excellent. I would strongly recommend b:web to anybody looking to create a brand new website with beautiful modern design and a forward thinking team who are always willing to help."”
Joanne Jenkins, TAG Office, Surrey
"b:web were commissioned to redesign our website and I am very happy with the results so far. It has been a pleasure to see their designs become reality. Their “no quibble” attitude to the project was refreshing and added great value. The H.G. Wells brand will now stand out and serve as a testament to all who put so much time and effort into this project. b:web’s advice and assistance has been invaluable to us and I am sure we will continue our excellent relationship with them."”
HG Wells, Woking, Surrey
"b:web have transformed our online presence from what was a failing design to something we are really proud of. They provide us with a tailored balance blend of SEO/Social media work, which works really well. We look forward to our continued partnership with the b:web team."”
Tim Paige - Tamar Towing & Caravans, Plymouth
"b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe-the-boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the "other side" and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!
Keep up the good work"
Caroline Arthur, Surrey
We would love to help your business to reach more customers. Please pop your details below for a completely free consultation. We’ll have a look at your website or brief and let you know how we can add our special touch.