Digital Marketing Strategy

Digital Marketing covers a wide number of channels including social media, email, and paid advertising. With all of your competitors available to customers at the click of a mouse, it’s more important than ever to cut through the noise. Social media is much more than a marketing channel and can become an extension of your customer services and after-sales care. You will receive a comprehensive Digital Marketing Strategy providing clear guidance on how to make the most of your resources.


1. Digital Marketing Audit

Where have you been directing your marketing efforts and what results have you achieved?

We will run through our in-depth Marketing Questionnaire and create a complete picture of your business, your customers, your strengths, your weaknesses and your plans for the future. We will take the time to understand what marketing activities you have tried and what has worked.

In addition, we will audit your previous social media activities, email campaigns and paid advertising campaigns.


2. Competitor & Market Research

There will always be competitors that seem to breeze through difficult times, but how do they do it? What exactly are they doing to win your potential customers?

We’ll take a look at your competition, analyse their strengths and weaknesses, and turn these into specific opportunities for your business.


3. Social Media Strategy

We will provide you with insights as to how you can leverage social media to reach your customers.

We’ll help you to decide which platforms will achieve the most for you and how they can be integrated into your every day business activities. We will create a plan that allows for content to be reused and that fits alongside your everyday business activities.

You’ll receive a high-level strategy and also details like the topics, branding, and tone of voice that you can use to engage your potential customers.


4. Website Improvements

Your website is the hub that needs to tie together all of your digital marketing activities and campaigns.

We will track your customer’s journey from their very first point of contact and fine-tune a process that will meet the campaign goals. We will look at landing pages, heat maps, and analytic data to provide data-driven insights into what is and isn’t working.

You’ll receive a strategy for your business that brings your email, social and paid advertising campaigns together with a website geared to generate leads.


Digital Marketing Package

  1. Onboarding telephone/Skype call to provide your brief and to ask any questions
  2. A written marketing brief to clarify project goals and outcomes
  3. A marketing checklist to show what is and isn’t working and what needs to be done
  4. Sample assets to illustrate the direction for your content
  5. Branding for your social media channels
  6. An actionable digital marketing strategy clearly laid out in plain English
  7. 1-2 hour telephone/Skype training call to clarify outcomes
  8. 3 months email support to you assist with the implementation

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We would love to help your business to reach more customers.  Please pop your details below for a completely free consultation.  We’ll have a look at your website or brief and let you know how we can add our special touch.