Covertree offers financial advice and lending, including income protection, life insurance, and mortgages. Their team of advisers have over 30 years’ experience in the industry.
They had an existing website which was small and out of date and were looking for something far more in keeping with their ethos of offering a completely fresh and innovative approach to financial products. The website was to be much larger than the previous one, with more products and more in-depth information available.
b:web was tasked with developing a completely new concept for the website which would help Covertree stand out from other companies offering similar products.
PPC,Web Design,Web Development
The final website has a lot of innovative touches, including angled section dividers and some novel flow-chart and content panel designs. The website makes great use of high quality images that help to support the decision making process of the user. We have made all of the calls to action colourful and inviting, and used icons throughout the website to minimise clutter whilst communicating complicated concepts in an easy-to-understand way.
The website is still in progress, with testing, tweaking and research continuing as we write this. Once complete we are confident that it will deliver an amazing level of ROI for Covertree.