Highlight Parking are the Industry leaders in multi-storey car parking systems across the UK and Europe. With their head office based in London, they offer four primary services: bay monitoring, Baywatch®, parking signage to monitor and display the number of parking bays available, and back-office management software.
We were tasked to create a new brochure website for them which would be striking, easy-to-use, and would more accurately reflect their market-leading position than their existing site, which was small, outdated and very limited in its use of imagery.
The new website needed to be responsive, as many of their prospective clients had advised that they were using tablets or smartphones instead of desktop browsers more and more often to conduct their day-to-day business.
Web Design,Web Development
b:web used the existing branding and produced a simplified colour palette of new vibrant green, paired with light and dark greys, to give the site a modern, clean and technical feel.
The website uses large colour imagery to make a striking statement, enabling the products to be showcased using minimal text. Subtle animated touches help to make the site feel responsive, and bespoke icons serve to visually explain some of the industry-specific concepts in an easy-to-understand way.
“We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. “