Small Business Website

Lee Stafford.

e-Commerce, seo, Web Design, Web Development

The Brief.

Lee Stafford is the original pink brand making hair ‘go ready’ in an instant. Their haircare line-up is packed with problem-solving products that have been created to do exactly what they say on the bottle. They are the haircare product line of world-renowned TV and celebrity hairstylist, Lee Stafford – who approves and uses his own professional haircare products.

Their previous website was very old and, we hope they don’t mind us saying, a bit clunky! They wanted to completely revamp their online presence with a funky, bright, in-your-face approach, majoring on large images of beautiful girls with great hairstyles, and featuring plenty of animation. The client undertook a huge project to reshoot all of the photography and videography for this site, resulting in some stunning hero images!

Lee Stafford also wanted to increase the scope of the website, with extensive sections showcasing the product ingredients and highlighting their Vegan credentials.

The Solution.

e-Commerce, seo, Web Design, Web Development
b:web spent a lot of time with the Lee Stafford staff, especially driving force behind the project, Mark Inwood, talking through various options, approaches, and design possibilities. The result is a hugely attractive and interactive website that caters perfectly for the target audience.

The WordPress-based b:Modular content management system has been developed by b:web to be as easy as possible for the client to use as well as incredibly flexible, and this was backed up by a full training session, a video of the session to refer back to, and plenty of support both before and after go-live.

The result is a beautiful, creative website that is flexible enough to grow with the company over the next few years.

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