Mutley Traders is a community website for the retailers, businesspeople and visitors of the Mutley Plain area of Plymouth. It aims to be a one-stop portal to promote local businesses and encourage visitors and investment.
The initial website needed to have sign-up functionality for businesses to add their details and entries to a directory. Once sufficient businesses respond, the site will switch to the full directory.
The website would need to be very easy to use for businesses to use and attractive to potential visitors. A full SEO and marketing campaign would run alongside the launch, provided by b:web.
b:web designed the site to be clean, spacious, and attractive, with image-based layouts including navigation to the different kinds of businesses, business card-style panels for individual businesses, and an extensive directory listing functionality to cover every aspect of the products and services for each business.
The site was built in WordPress so that it would be easy for businesses to edit their entries, updating their details with the latest offers and information. It was designed as mobile-first as we expect the majority of visits to be from mobiles.
The site has only recently launched so is still in its preparation phase, but the full directory site is coming soon…