This new brand and online store is the brainchild of beauty industry expert and QVC presenter, Abi Cleeve.
ShopSkincare based in Redhill, Surrey offers a wide range of skincare products including sun-creams and make-up from more than a dozen brands, some of which are well known and some of which are brand new to the UK market. It targets a slightly older demographic than the typical online make-up store, with a core audience ranging from mid-30s women upwards.
In addition to the wide range of products, ShopSkincare offers an exclusive offer unmatched by any other store – spend over £40 and you will receive a “Beauty Box” containing two full-size products based on your purchase history, skin-type and age!
b:web was tasked with creating the brand from the ground up, including the development of all of the branding, the colour palette and, of course, the mobile-compatible e-commerce website.
The Solution.
e-Commerce,Web Design,Web Development
We always commence our web design projects with an in depth workshop. We met with the project team at our office in Woking, Surrey to discuss all aspects of the web design project including eCommerce website functionality and the new company branding.
Abi was keen to have a pink base to the brand but wanted to avoid cliches and to present a classy image. We therefore paired a distinctive pastel pink with a pink-toned grey and a range of other light and dark greys. A white silk background is used on various elements to provide a luxurious feel, whilst parallax imagery and a layered circular pattern give the pages a sense of depth.
The website is a blend of a WordPress brochure site and a Magento e-commerce section, with everything being completely responsive. As part of the Magento installation, our team wrote a bespoke “Brand for Life” discount system and, for the Beauty Box offering, we created a bespoke animated hero image displaying possible contents, along with some clever customised checkout features. The layout was designed to be minimalist with large areas of white space to give a sense of calm and a blog at the centre of the experience to keep everything fresh.
“From branding, to web design, to website build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging.
We would highly recommend working with the b:web team.”
