skinSense is the second project we have undertaken for beauty industry expert and QVC presenter, Abi Cleeve. skinSense, based in Redhill, Surrey, is Abi’s own exclusive range of skincare products based on the latest scientific research and uses a patented lamellar technology that locks ingredients into the skin so that they work longer and better.
The skinSense branding was already in place, so our job was to design and create a combination brochure and e-commerce website that would be attractive to the core audience, whilst communicating the scientific benefits in a friendly, easy-to-understand manner.
Abi has a stong following on the tv shopping channel, QVC – mainly for her work promoting the Ultrasun brand – and the customer base for skinSense is very similar – family women with a reasonable level of disposable income, looking to maximise their value-for-money whilst buying the highest quality product. The website needed to convey this high-quality feel along with a simplicity and cleanliness that suggested the scientific underpinning of the product range.
e-Commerce,Web Design,Web Development
We kick-started the web design project with the skinSense team at our web design studio in Surrey to brain storm initial ideas and to really understand the products and customers.
A bespoke Magento solution was developed from the ground up including seamless WordPress integration using our own b:web extension. The website is fully responsive and provides an intuitive shopping experience for the customer. The back-office has been integrated with the teams work flow and we have provided both Magento support and SEO training. A german version of the site has been created using a Magento multi-store extension with a language pack.
The imagery used throughout the site is minimalist in both style and use of colour, with light grey and blue tones predominating. The typography is similarly light and airy. We created bespoke icons to convey some of the more complex concepts, and used a thin outline style to reflect the text styling.
“From branding, to web design, to website build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging.
We would highly recommend working with the b:web team.”