Do you want your website to work harder and to find you more customers?
Search Engine Optimisation (SEO) is the process of increasing the visibility of your website (or business) on search engines like Google. During this workshop I will demonstrate simple tools and techniques that you can use to drive targeted traffic to your business and show you the tips and tricks used by the professionals. SEO will become an enjoyable task for you to manage in-house, a task that has lots of hidden benefits all of which will have a very positive impact on your business. This is not just about keywords, this is a complete digital marketing workshop for your business. We’ll look at seo, content, landing pages, social media, online marketing strategy, email/SMS and more!…
This SEO workshop has been running for 3 years, usually sells out and always receives fantastic reviews from delegates.
I am currently running this workshop around 3 or 4 times per year. Dates are not always published so please email firstname.lastname@example.org with your preferred choice of a date and I will let you know if this is available. Workshops are available in Woking, Surrey and in Plymouth, Devon (or can be arranged at yours!).
Who should attend
This is a beginner’s session and perfect for any business owner, marketing consultant or anybody involved in planning a website with little or no experience of SEO. You may be considering outsourcing your SEO activities and would like a more in-depth understanding before deciding how to move forward.
How will I benefit
This workshop is different from any SEO seminar or training course that you may have previously attended. Zoe is renowned for her ability to make even the most technical matters easy to understand. You will leave this workshop buzzing with ideas to become more successful online.
How many attend
This is a hands-on workshop. We limit the numbers to 6 or less which allows for focus on individual strategy, group brainstorming and live demonstrations. You may bring your laptops and we can login to your website and analytics securely.
This 5 hour SEO workshop includes the following:
- History of SEO: what it used to be and how it has changed over the years.
- SEO myths and facts
- What can SEO really do for your business?
- What are keywords and how do you find yours?
- 20 really simple SEO techniques
- How to monitor your campaigns success
- Comprehensive guide to drive traffic to your website
- Blogging, social media and email for business
- Live example – including case studies of where companies have gone wrong
You will also receive
- 30 minute follow-up consult at a time of your convenience
- A personalised SEO plan
- 8 weeks email mentoring
- A printed workshop guide with easy-to-follow instructions
- Sample keyword strategy plan
- Sample Keyword spreadsheet
- Free software toolkit
- Slide show overview
- Plenty of tea, coffee and a light buffet lunch
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.”
– Grace, Lawson Ltd