Web Design for Clarendon

Clarendon Live-In Care provides residential care that allows elderly or infirm patients to maintain independence and control at home. It offers people the opportunity to build a closer relationship with one carer and to receive around-the-clock support from a trained professional.

Clarendon had an existing website but it was primarily focussed on recruiting carers. The new website is specifically designed to generate business for Clarendon’s core service, live-in care. We helped develop a new logo to reflect the new emphasis alongside a new colour palette which added a dusky blue and greys to their existing purple and mauve branding.

The new website is an extensive online brochure containing all of the information that a prospective client would need to make a purchasing decision. The angled lines, patterned backgrounds, and combination of cut-out and squared-up images, make the site unique and stand out from the competition.

 
 
 

Colour Palette

 
 
 

b:Modular

Clarendon had a healthy budget set aside to produce the right website for the next few years but wanted the flexibility of layout offered by our b:Modular product.

b:Modular is a collection of web design modules that can be mixed and matched and easily combined to create all of the web pages required for your website. Clarendon’s b:Modular web design was completely bespoke to them and not just in terms of the branding and colours – it includes many of the features of our bespoke web designs including unique layouts and features such as the angled section edges and cut-out images on patterned backgrounds.

With b:Modular, Clarendon didn’t have to spend hours and hours designing their website in a content management system – the b:web design team did all the heavy lifting, providing a full web design project management service.

 
 
 
 
 
 
 

Full-Colour A4 Brochure

 
 
 

Web Design Solution

b:web spent a lot of time with Clarendon talking through various options, approaches and design possibilities, before even putting pen to paper. The result is an effective, efficient website that caters perfectly for the target audience and has already proven itself in terms of generating both interest in the brand and new business.

The WordPress-based b:Modular content management system has been developed by b:web to be as easy as possible to use as well as incredibly flexible, and this was backed up by a full training session, a video of the session to refer back to, and plenty of support both before and after go-live.

The result is a beautiful website that is flexible enough to grow with the company over the next few years.

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