Web Design For Covertree Limited
Covertree offers financial advice and lending, including income protection, life insurance, and mortgages. Their team of advisers have over 30 years’ experience in the industry.
They had an existing website which was small and out of date and were looking for something far more in keeping with their ethos of offering a completely fresh and innovative approach to financial products. The website was to be much larger than the previous one, with more products and more in-depth information available.
b:web was tasked with developing a completely new concept for the website which would help Covertree stand out from other companies offering similar products.
Web Design Approach
Covertree is local to our office in Woking, Surrey, so the web design project began with several in-depth workshops at our studio.
We researched their market and competitors in some depth and determined that, in order to stand out, the site would need to be visually stronger and more eye-catching than a standard approach might normally dictate. We designed several initial concepts based around different colours and styles of iconography and imagery before finally settling on the teal/lime green theme and lifestyle images colour-keyed to match.
Once the basic design and build were completed, we used heatmapping and split-testing to determine the best approach required to achieve the most conversions. Our approach also included a full SEO migration project to ensure no loss of rankings.
Web Design Solution
The final website has a lot of innovative touches, including angled section dividers and some novel flow-chart and content panel designs. The website makes great use of high quality images that help to support the decision making process of the user. We have made all of the calls to action colourful and inviting, and used icons throughout the website to minimise clutter whilst communicating complicated concepts in an easy-to-understand way.
The website is still in progress, with testing, tweaking and research continuing as we write this. Once complete we are confident that it will deliver an amazing level of ROI for Covertree.
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