The Client

EV Experts are a start-up business selling nearly new and pre-owned electric vehicles and plug-in hybrids. They are based in Surrey and also target south west London, Sussex and Hampshire.

The client tasked b:web with producing a branding that would be instantly recognisable as belonging to the EV industry, whilst still standing out from other, similar brands. For a colour palette, they were looking for something cool and techy and they were keen that all of their imagery was themed to the colours and branding.

EV Experts needed a website which was easy to administer and as flexible as possible to enable them to grow it alongside the business. As well as the standard brochure features, it needed to have vehicle sales listings, specification charts and a model comparison feature.

The website was not just required to sell their stock of cars, but also to act as a concept-selling platform, introducing visitors to the benefits of eletric vehicles and walking them through the process of choosing the right type and model for them.


Logo Design


Brand Palette


Our Solution

The final colour palette comprises a single “electric blue”, combined with various blue-toned and monochromatic greys. b:web Photoshopped all of the imagery so that the cars are all rendered in the brand blue, with the backgrounds predominantly being neutral greys.

The WordPress website takes the visitor step by step through the benefits, features and types of EV, before guiding them through the choice of model, and finally presenting them with a purchasing opportunity.

In order to allay the biggest concern people have over buying EVs, we developed a bespoke feature for the website which allows visitors to enter their postcode and see on a map the average range of a return journey they could expect to make in an EV. We also developed a comparison system that allows you to compare the specifications of up to three cars side-by-side.

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