Web design for Grout

Grout is a start-up business with a brand new showroom in East Sheen, London, offering inspirational bathroom and kitchen tiles of all shapes and sizes for domestic use. However, the key people within Grout have over 30 years of experience in their industry so they know their customers really well and have developed the Grout range specifically to suit them.

The original operation was simply a tile distribution centre and warehouse but our brief was to create a high-end online shopping experience, a world away from this, with a vision of a boutique store in London that would use the website as part of the storefront via iPad displays. This opened in East Sheen, south-west London, last year.

Grout worked with a local designer for the front end designs and our brief was to translate these into a fully-functional Magento eCommerce website with a mobile-first approach.




Design Of Social Media Posts


Web Design Solution

We initial met at our Surrey web design studio to discuss the project goals and to barnstorm functionality for the eCommerce website.

We used a combination of Magento and WordPress to provide a fully responsive and easy to use website. WordPress is used as the primary CMS for the brochure pages as it offers more flexibility and is easier for the client to update.

The Magento store was developed as a bespoke solution with additional functionality in the form of a custom tile calculator. The website also features a custom sample basket which was created specifically for Grout so that customers can order samples before they buy.

The website has been developed to be inviting and engaging to customers but also to have maximum effectiveness in terms of SEO.

visit website


Ongoing Marketing

Since the launch of Grout at the start of 2017, b:web have been solely responsible for all marketing channels including SEO, social media, website improvements, email marketing and content strategy.

We produce articles on the website blog and also smaller bite-sized content for use on social media channels on a daily/weekly basis. Our targeted SEO strategy has reached thousands of potential customers.

Since the launch, b:web have been continuously improving the website with additional functionality, content, and strategy. These regular updates ensure that Grout stays ahead of the game and that the website can remain fresh and compliant with changes such as GDPR.

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