Highlight Parking are the Industry leaders in multi-storey car parking systems across the UK and Europe. They offer four primary services: bay monitoring, which uses LED lights and cameras above parking bays to indicate free spaces, Baywatch®, which is a kiosk enabling you to locate your vehicle within the car park by registration number, parking signage to monitor and display the number of parking bays available, and back office software to manage all aspects of a modern multi-storey car park.
They tasked b:web to create a completely new brochure website for them which would be striking, dynamic, easy-to-use, and would more accurately reflect their market-leading position than their existing site, which was small, outdated and very limited in its use of imagery.
The new site needed to be highly responsive, as many of their prospective clients had advised that they were using tablets or smartphones instead of desktop browsers more and more often to conduct their day-to-day business.
b:web took Highlight’s existing branding and produced a simplified colour palette which comprised a new, more vibrant green, paired with light and dark greys, to give the site a modern, clean and technical feel.
The WordPress website uses large colour imagery throughout to make a really striking statement, enabling the products to be showcased and explained using minimal text. Subtle animated touches help to make the site feel dynamic, and bespoke icons serve to visually explain some of the industry-specific concepts in an easy-to-understand way.
The website is highly responsive for mobile devices, even using a mobile-style menu system. Other features such as the subtle use of parallax imagery, a large colour client logo carousel, and an integral news/blog system, combine to give a high-end, professional feel to the site.
We would love to help your business to reach more customers. Please pop your details below for a completely free consultation. We’ll have a look at your website or brief and let you know how we can add our special touch.
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.””
Grace - Lawson Ltd
“We are so delighted that we chose b:web to handle the day to day marketing of our eCommerce business. Not only have they saved me time and money they have increased our reach through social media and visibility on search engines. Because they have that perfect combo of techy/creative/commercial b:web have increased conversions significantly. I have been using b:web for a year and it’s the best decision I have made in a long time!””
Aileen - Babyface
“I wanted to take this opportunity to thank you and your team for all your hard work. As you know being a small business I had concerns about utilising a marketing company and had always tried to deal with our marketing myself, I know realise that this was a mistake as your wealth of knowledge, support and advice is 2nd to none. You approached the project with fresh ideas and contemporary designs for which I’m very grateful and made the process thoroughly enjoyable””
Mark Ward (Plymouth)
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team were paid to help optimise are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.””
Mike Walker - MGN Events
“We really love working b:web as they make it so easy, they understood exactly what we wanted and we LOVE it. b:web created a HTML email marketing campaign which has been extremely successful””
Trudie - The Lighting House
“I have been working with the b:web team for a year since the launch of my business and I am seeing growth that has far exceeded my expectations. Their hands-on proactive service has meant that I can concentrate on product development and fulfilment. Not only do b:web provide a full service marketing for my business but they all cross into customer service by responding out of hours to messages on social media channel. I am delighted with the results. I would recommend but I would like to keep them for myself!”
Paul - Epic Play
"b;web created two websites for us, which we really love. During the entire process we received an excellent service from the whole team. They are knowledgeable and innovative, great in both creative and technical aspects. They are also very honest and transparent, a pleasure to work with."”
"We have used b:web now for almost 6 years and they have built and developed 5 websites with us - they are the best agency we have used. Excellent design ability and the support couldn't be better. I would genuinely suggest them to anyone looking for a great Wordpress site - keep up the good work and thanks for all your support and help over the years !!”
"From branding, to design, to build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging. "”
‘We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. "”
"With the experience and expertise that b:web offered, we were confident that they would produce a fabulous new website that would be contemporary and easy to use as well as include the new mobile version which is now essential. Throughout the whole process, they were very helpful and gave us regular updates as well as a full training session when the website was complete. We are delighted with the new site and so far the response from clients has been excellent. I would strongly recommend b:web to anybody looking to create a brand new website with beautiful modern design and a forward thinking team who are always willing to help."”
Joanne Jenkins, TAG Office
"b:web were commissioned to redesign our website and I am very happy with the results so far. It has been a pleasure to see their designs become reality. Their “no quibble” attitude to the project was refreshing and added great value. The H.G. Wells brand will now stand out and serve as a testament to all who put so much time and effort into this project. b:web’s advice and assistance has been invaluable to us and I am sure we will continue our excellent relationship with them."”
HG Wells, Woking
"b:web have transformed our online presence from what was a failing design to something we are really proud of. They provide us with a tailored balance blend of SEO/Social media work, which works really well. We look forward to our continued partnership with the b:web team."”
Tim Paige - Tamar Towing & Caravans
"b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe-the-boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the "other side" and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!
Keep up the good work"