Web Design - MGN Events
MGN are one of the UK’s leading event production and design companies, organising a wide range of creative and immersive corporate and private events across the UK. Corporate clients include an impressive list of household names such as trainline, waitrose and itv. MGN also offer a huge range of technical event equipment in their warehouse in Surrey, such as lighting, sound, AV and decor.
b:web have been working with MGN for more than 5 years and this version of the website will have been the 3rd complete overhaul that we have produced. The brief was to produce a very high-end visual experience that would communicate brand values and help set clients expectations. The website project included a small brand refresh.
Underpinning the success of the project would be not only a stunning design but strong SEO foundations and a strategy to migrate existing keywords over the the new platform.
As one of the leading event management companies, MGN always use technology to stay ahead of the competition. We have recently launched a new secure client web portal to help MGN coordinated their events. The portal manages the bulk of the client onboarding and allows the party organisers to set party preferences for details like dietary requirements, music preferences and to manage RSVPs.
Delegates are invited to use the client portal to view and download the professional event photography. The client portal was designed using a mobile-first approach and has been developed from the ground up using the TwistPHP framework. The client portal streamlines the MGN client communications, allows MGN to stay compliant with GDPR and also add extra value to their event delegates and customers.
Having worked with MGN on 2 prior iterations of the website we had a large quantity of data to help understand how the current website was performing. We started by looking at the sitemap and keywords to create a content strategy and new structure that would build on the main assets already gained.
With a strong content strategy we were able to produce a visual sitemap of all of the pages to indicate how the user would move through the sections and navigate the content. Each page visual was designed using the new brand refresh elements and content created to visually tell the story of experience an MGN party.
The results are a truly stunning website which generated leads, post launch, far exceeding all expectations. b:web are currently working with MGN on a bespoke customer portal which will allow event delegates to access all event information, including professional photography. We continue to support MGNs content strategy with ongoing SEO.
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team optimised are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.”
Mike Walker – Director, MGN Event
We would love to help your business to reach more customers. Please pop your details below for a completely free consultation. We’ll have a look at your website or brief and let you know how we can add our special touch.
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.””
Grace - Lawson Ltd
“We are so delighted that we chose b:web to handle the day to day marketing of our eCommerce business. Not only have they saved me time and money they have increased our reach through social media and visibility on search engines. Because they have that perfect combo of techy/creative/commercial b:web have increased conversions significantly. I have been using b:web for a year and it’s the best decision I have made in a long time!””
Aileen - Babyface
“I wanted to take this opportunity to thank you and your team for all your hard work. As you know being a small business I had concerns about utilising a marketing company and had always tried to deal with our marketing myself, I know realise that this was a mistake as your wealth of knowledge, support and advice is 2nd to none. You approached the project with fresh ideas and contemporary designs for which I’m very grateful and made the process thoroughly enjoyable””
Mark Ward (Plymouth)
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team were paid to help optimise are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.””
Mike Walker - MGN Events
“We really love working b:web as they make it so easy, they understood exactly what we wanted and we LOVE it. b:web created a HTML email marketing campaign which has been extremely successful””
Trudie - The Lighting House
“I have been working with the b:web team for a year since the launch of my business and I am seeing growth that has far exceeded my expectations. Their hands-on proactive service has meant that I can concentrate on product development and fulfilment. Not only do b:web provide a full service marketing for my business but they all cross into customer service by responding out of hours to messages on social media channel. I am delighted with the results. I would recommend but I would like to keep them for myself!”
Paul - Epic Play
"b;web created two websites for us, which we really love. During the entire process we received an excellent service from the whole team. They are knowledgeable and innovative, great in both creative and technical aspects. They are also very honest and transparent, a pleasure to work with."”
"We have used b:web now for almost 6 years and they have built and developed 5 websites with us - they are the best agency we have used. Excellent design ability and the support couldn't be better. I would genuinely suggest them to anyone looking for a great Wordpress site - keep up the good work and thanks for all your support and help over the years !!”
"From branding, to design, to build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging. "”
‘We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. "”
"With the experience and expertise that b:web offered, we were confident that they would produce a fabulous new website that would be contemporary and easy to use as well as include the new mobile version which is now essential. Throughout the whole process, they were very helpful and gave us regular updates as well as a full training session when the website was complete. We are delighted with the new site and so far the response from clients has been excellent. I would strongly recommend b:web to anybody looking to create a brand new website with beautiful modern design and a forward thinking team who are always willing to help."”
Joanne Jenkins, TAG Office
"b:web were commissioned to redesign our website and I am very happy with the results so far. It has been a pleasure to see their designs become reality. Their “no quibble” attitude to the project was refreshing and added great value. The H.G. Wells brand will now stand out and serve as a testament to all who put so much time and effort into this project. b:web’s advice and assistance has been invaluable to us and I am sure we will continue our excellent relationship with them."”
HG Wells, Woking
"b:web have transformed our online presence from what was a failing design to something we are really proud of. They provide us with a tailored balance blend of SEO/Social media work, which works really well. We look forward to our continued partnership with the b:web team."”
Tim Paige - Tamar Towing & Caravans
"b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe-the-boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the "other side" and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!
Keep up the good work"