The Client

Tamar Towing & Caravans (TTC) is a workshop and caravan dealership operating in Plymouth, Devon. They supply new and pre-owned caravans and have a dedicated on-site team for fitting towbars, roof bars and roof boxes, as well as a full trailer and caravan servicing facility.

TTC asked b:web to provide a brand strategy alongside a new website which was to be big and bold – capable of displaying large, striking images of their new caravans with a gallery wall of small, feature images. They needed the ability to integrate with their POS listin software with full descriptions and spec lists, with a comparable system for offering trailer sales and rentals.  TTC  needed to market their workshop services and the retail products available from their store. Finally, as Tamar’s core business is selling and fitting towbars, they needed a way of providing accurate online quotations that took account of all the many possible variations inherent in the process.

The website needed to be responsive with flexible content layouts and a simple admin system that was easy for non-technical staff to use.





Design of Social Media Posts


Our Solutions

b:web streamlined the existing and confusing branding, creating a single umbrella brand for all core aspects of the business. Bespoke iconography was then designed to complement the logo, visually representing technical features of the caravans.

The website itself was developed in WordPress and uses chunky, selectable images and panels to navigate, making it ideal for use on tablets and smartphones. A bespoke web app was developed by b:web to provide an online quotation tool for towbar fitting. It takes account of the vehicle model, fitting type, and towbar model to provide a completely customisable quotation which is unique to the industry.

b:web are providing ongoing marketing and SEO support to Tamar Towing, with content and imagery for social media posts and an ongoing website-improvement scheme using heatmaps, analytics and live feedback tools.

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