A comprehensive technical website audit of your website and search engine optimisation strategy for your business, along with jargon-free actionable SEO strategy and training. Our Website Audit & SEO Strategy has been devised specifically with owner-managed or small businesses in mind. You will receive our insights and strategy alongside comprehensive training and support. You’ll gain a full understanding of where your website is holding your business back, what you can realistically achieve, and what needs to change.
1. Keyword Research
Keyword research ensures that you are targeting the best opportunities and making the most of them.
We will analyse the keywords that your website is focusing on and research a new list of target keywords that will bring in additional relevant traffic. We will review your competitors and create benchmarks for comparison. You will receive a list of target keywords along with our rationale for each.
2. Technical Health Check
A good technical health check will ensure that there are no issues preventing content from being visible to Google.
We will be looking for things like errors in the code, broken links, incorrect sitemaps, content being hidden, signs of hacks, badly formed URLs, hosting issues, search engine penalties, and any other issues behind the scenes that could be adversely affecting your website traffic. Most of these issues are only visible to developers and might be completely transparent to you.
If we do find any issues, our developers will fix them as we go – sometimes a very quick fix can solve a very serious issue.
3. Content Review
As the old internet adage goes – content is king! Great content drives search engine rankings, traffic to your website and ultimately, conversions.
We will analyse the persuasiveness, structure, length and keyword density of your website copy and look for any potential duplicate content issues. We will check for missing or duplicated meta-tags as well as recommending changes to those that are currently ineffective. We might also make recommendations for an improved website hierarchy or changes in the way you present your products and services.
4. Keyword Strategy
Your keyword strategy will ensure that the selected keywords are being targeted effectively.
We are likely to make recommendations to update your website, in particular headings, URLs and links. We will also identify new content that could be created as part of an ongoing SEO campaign.
SEO STRATEGY PACKAGE
- Onboarding telephone/Skype call to provide your brief and to ask any questions
- A written brief to clarify project goals and outcomes
- Up to 4 hours of studio time to fix any serious technical issues
- Technical checklist to show what is and isn’t working and what exactly needs to be done
- Your Analytics and Webmaster accounts set up correctly, including reporting
- A list of target keywords along with the reasoning behind their selection
- An actionable plan clearly laid out in plain English with priorities listed
- A full bespoke SEO Strategy for your business
- 1-2 hour telephone/Skype training call to discuss developments
- 3 months email support to you assist with implementation
SEO Strategy FAQs
All of our digital marketing packages have been devised specifically for owner-managed or small businesses. We provide all the assets and strategy along with the required training and support directly to you, the owner, or to one of your trusted team members.
Just like you, we receive almost daily spam seeming to offer free SEO and website audits. However, nothing worthwhile is ever free and the low costs options are usually automated, allowing low-skilled individuals to provide low-value insights. Our reports are created manually, in-house, by our experienced team and usually delivered by Zoe, our Managing Director. Our insights are guaranteed to be valuable to your business growth.
Yes, our website clients are able to book a Website Functionality Audit completely free of charge every 12 months if they would like one. For new clients, we offer complimentary website consultations when discussing a brief for a new project.
We will happily provide existing clients with a 10% discount off our listed prices. Please contact us to discuss.
If your website is under 12/18 months-old and was developed by the b:web team, you are unlikely to require a Website Audit and should instead consider the SEO Strategy package. The Digital Marketing Strategy would be beneficial and you can book a Website Functionality Audit completely free of charge.
In many circumstances, our clients do ask us to undertake the work outlined in the action plan and we would be happy to provide you with a quotation for that. However, we do also have clients who have time to work through the list themselves with our support. You will receive full training and 3 months email support if you choose that route. Either way, we can assure you that all of our clients have benefitted immensely from our digital marketing services, providing as they do, valuable insights into their businesses and target markets.
Yes, that’s ideal. We love working with WordPress websites. If you don’t have a WordPress website please contact us for a quotation before booking.
Web Design Testimonials
“We recently took b:web’s SEO workshop to better understand what SEO actually is and how it can be used to optimise our website and increase our visibility on Google. The workshop, taught by Zoe in their contemporary b:web office, was exceptionally easy to follow – a great PowerPoint presentation with no jargon and with plenty of time for questions.”
“Thanks to the workshop, SEO is no longer a grey area for us. Following Zoe’s advice, we are more confident making decisions regarding our online marketing and we are far happier with the way our website is being presented to future and existing customers.””
Grace - Lawson Ltd, Plymouth.
“We are so delighted that we chose b:web to handle the day to day marketing of our eCommerce business. Not only have they saved me time and money they have increased our reach through social media and visibility on search engines. Because they have that perfect combo of techy/creative/commercial b:web have increased conversions significantly. I have been using b:web for a year and it’s the best decision I have made in a long time!””
Aileen - Babyface, Surrey
“I wanted to take this opportunity to thank you and your team for all your hard work. As you know being a small business I had concerns about utilising a marketing company and had always tried to deal with our marketing myself, I know realise that this was a mistake as your wealth of knowledge, support and advice is 2nd to none. You approached the project with fresh ideas and contemporary designs for which I’m very grateful and made the process thoroughly enjoyable””
Mark Ward, Plymouth
“b:web were really helpful and insightful with the SEO optimisation for our website. They clearly explained some essential SEO do’s and dont’s and useful tips. The specific pages that the team were paid to help optimise are performing at number 1 in the natural organic search rankings, no mean feat for a competitive field in which we operate! And as a result we are seeing great benefit. I am confident as a result of this initial SEO work, our return on investment has been tenfold. I would highly recommend b:web for any friends, customers or suppliers future projects.””
Mike Walker - MGN Events, Surrey
“We really love working b:web as they make it so easy, they understood exactly what we wanted and we LOVE it. b:web created a HTML email marketing campaign which has been extremely successful””
Trudie - The Lighting House, Surrey
“I have been working with the b:web team for a year since the launch of my business and I am seeing growth that has far exceeded my expectations. Their hands-on proactive service has meant that I can concentrate on product development and fulfilment. Not only do b:web provide a full service marketing for my business but they also cross into customer service by responding out of hours to messages on social media channel. I am delighted with the results. I would recommend but I would like to keep them for myself!”
Paul - Epic Play, Surrey
"b:web created two web designs for us, which we really love. During the entire process we received an excellent service from the whole team. They are knowledgeable and innovative, great in both creative and technical aspects. They are also very honest and transparent, a pleasure to work with."”
Foster Denovo, Surrey
"We have used b:web now for almost 6 years and they have built and developed 5 websites with us - they are the best agency we have used. Excellent design ability and the support couldn't be better. I would genuinely suggest them to anyone looking for a great Wordpress site - keep up the good work and thanks for all your support and help over the years !!”
"From branding, to design, to build, b:web took care of everything. We were delighted with the site, and the branding which they created for Shop Skincare has gone on to be used on our social platforms, print and packaging. "”
Shop Skincare, Surrey
‘We approached b:web and were highly impressed with their initial brief, understanding of our business and the concept for our website. Mark, Andrew & the team were very friendly yet professional and helped us through the entire creation of the site. Would recommend. "”
Highlight Parking, Surrey
"With the experience and expertise that b:web offered, we were confident that they would produce a fabulous new website that would be contemporary and easy to use as well as include the new mobile version which is now essential. Throughout the whole process, they were very helpful and gave us regular updates as well as a full training session when the website was complete. We are delighted with the new site and so far the response from clients has been excellent. I would strongly recommend b:web to anybody looking to create a brand new website with beautiful modern design and a forward thinking team who are always willing to help."”
Joanne Jenkins, TAG Office, Surrey
"b:web were commissioned to redesign our website and I am very happy with the results so far. It has been a pleasure to see their designs become reality. Their “no quibble” attitude to the project was refreshing and added great value. The H.G. Wells brand will now stand out and serve as a testament to all who put so much time and effort into this project. b:web’s advice and assistance has been invaluable to us and I am sure we will continue our excellent relationship with them."”
HG Wells, Woking, Surrey
"b:web have transformed our online presence from what was a failing design to something we are really proud of. They provide us with a tailored balance blend of SEO/Social media work, which works really well. We look forward to our continued partnership with the b:web team."”
Tim Paige - Tamar Towing & Caravans, Plymouth
"b:web have helped my small business grow far beyond what it would have been without the dedication and generosity of their digital team, in particular, Zoe-the-boss.
Their knowledge and proficiency is tremendous, and as a business owner who has been to the "other side" and experienced a bigger web agency, with whom I was more-or-less just a number, I have come to appreciate the personal contact and value of being able to just pick up the phone and chat about a digital query swiftly, with a real person!
Keep up the good work"
Caroline Arthur, Surrey
We would love to help your business to reach more customers. Please pop your details below for a completely free consultation. We’ll have a look at your website or brief and let you know how we can add our special touch.