Website Audit & SEO Strategy
A comprehensive technical website audit of your website and search engine optimisation strategy for your business along with a jargon free actionable SEO strategy and training.
Our b:prepared Website Audit & SEO Strategy has been devised specifically with owner managed or small businesses in mind. You will receive our insights and strategy alongside comprehensive training and support. You’ll gain a full understanding of where you website is holding your business back, what you can realistically achieve and what needs to change.
(note – if you have a nice shiny new website developed by b:web you are unlikely to require the Website Audit and should instead consider the SEO Strategy only package – see option 2)
1. Keyword Research
Keyword research ensures that you are targeting the best opportunities and making the most of them.
We will analyse the keywords that your website is focusing on and research a new list of target keywords that will bring in additional relevant traffic. We will review your competitors and create benchmarks for comparison. You will receive list of target keywords along with our rational for each.
2. Technical Health Check
A good technical health check will ensure that there are no issues preventing content from being visible to Google.
We will be looking for things like: errors in the code, broken links, incorrect sitemaps, content being hidden, signs of hacks, badly formed URLS, hosting issues, search engine penalties and any other issues behind the scenes that could be adversely affecting your website traffic. Most of these issues are only visible to developers and might be completely transparent to you.
If we find any showstopping issues our developers will fix them as we go. Sometimes a very quick fix can solve a very serious issue.
3. Content Review
Content is king! Great content drives ranking, traffic and conversion.
We will analyse the persuasiveness, structure, length and keyword density of your website copy and look for any potential duplicate content issues. We will check for missing or duplicated meta tags as well as recommending changes to those that are currently ineffective. We might make recommendations for an improved website hierarchy and presentation of your products and services.
4. Keyword Strategy
Your keyword strategy will ensure that the selected keywords are being targeted effectively.
We are likely to make recommendation to update your website, in particular: headings, URLs and links. We will identify new content that could be created as part of an ongoing SEO campaign.
You will receive
- Onboarding telephone/Skype call to provide your brief and to ask any questions
- A written brief to clarify project goals and outcomes.
- Up to 4 hours studio time to fix any showstopping technical issues.
- Technical checklist to show what is and isn’t working and exactly needs to be done.
- Your Analytics and Webmaster accounts set up correctly, including reporting.
- A list of target keywords along with the reasoning behind their selection.
- An actionable plan clearly laid out in plain English with their priority.
- A full bespoke SEO Strategy for your business.
- 1-2 hour telephone/skype training call to clarify outcomes.
- 3 months email support to you assist with the implementation.
Website Audit & SEO Strategy
New customers and b:web customers with older websites
Existing b:web customers with recent websites only
b:prepared - FAQ's
I am the owner of my business and not technical. Will these audits work for me? All of our b:prepared packages have been devised specifically for owner managed or small businesses. We provide all assets, strategy and the required training and support directly to you the owner or to one of your trusted team members.
Why aren’t these b:prepared reports and audits FREE? Just like you, we receive almost daily spam seemingly to offer free SEO and website audits. However, nothing is ever free and the low costs options are usually automated or systemised allowing low skilled individuals to provide low value insights. Our reports are created manually, in-house, by our experienced team and usually delivered by Zoe, our Managing Director. Our insights will be valuable to your business growth.
Do you offer anything for FREE? Yes! Our website clients are able to book a Website Functionality Audit completely free of charge every 12 months should they wish. For new clients we offer complimentary website consultations when discussing a brief for a new project.
I am a b:web customer. Do I receive a discount? Of course you do! We will happily provide you with a 10% discount. Just contact us to book.
I am a b:web customer. Do I need the b:prepared services? If your website is under 12/18 months old and was developed by the b:web team, you are unlikely to require a Website Audit and should instead consider the SEO Strategy only package. The Digital Marketing Strategy would be beneficial and you may book the Website Functionality Audit completely free of charge.
How long will the work take? The overall time will depend on your website setup and your availability for the on-boarding and training sessions. In some circumstances we might have to setup analytical tools and collate data. Most projects will be completed within 4 weeks and some a lot quicker.
Will you just be providing me with a quote for further work? In many circumstances our clients do ask us to undertake the work outlined in the action plan and we would be happy to provide you with a quotation. However, we do also have clients who have time to work through the list with our support. All of our clients have benefited immensely from our b:prepared services as they provide valuable insights. You will receive training and 3 months email support.
My website is WordPress, is that OK? Yes, that’s ideal! We love working with WordPress websites. If you don’t have a WordPress website please contact us for a quotation before booking.